All Entries in the "FMCG" Category
Coca-Cola moves its secret formula to the World of Coca-Cola
For the First Time Vault Containing Company’s Most Valuable Trade Secret On Public Display It hasn’t been moved in 86 years, but today the secret is out – The Coca-Cola Company has moved the125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta. As the capstone to the 125th anniversary year [...]
‘Tetra Pak Media Awards 2011’ launched
Tetra Pak, the world’s leading food processing and packaging solutions company, has launched the “TETRA PAK MEDIA AWARDS” to support and further encourage the media to increasingly report on key environmental and food safety issues in Pakistan. The awards will be given in four distinct categories – print, electronic, online and photograph – and will be given to works [...]
‘Once Upon a Thyme’ Restaurant Now Open to Public
Rawalpindi saw the launch of an up-scale continental restaurant ‘Once upon a Thyme’ amidst a glamorous ceremony attended by celebrities and media fraternity of the twin city. ‘Once upon a Thyme’ restaurant is as rare as its name. The restaurant offers a wide variety of intercontinental cuisine. The restaurant offers an excellent ambiance and a comfortable hang-out place. [...]
Pepsi and Air blue Enter into an Agreement
An exclusive agreement was recently signed between Pepsi and air blue, according to which PepsiCo will provide beverages for all air blue operations. A ceremony was hosted by CFO air blue “Junaid I Khan” at the air blue headquarters. Present on the occasion on behalf of air blue management were Mr. Junaid I Khan (CFO) , Ms. Sadia Mohammad [...]
Coca-Cola officially retains the World’s #1 Brand status
Coca-Cola, the world’s leading beverage company, has retained its position as Number One in Interbrand’s ranking of the world’s 100 best brands. The ‘Coca-Cola’ brand has consecutively occupied the #1 position since Interbrand initiated its Global Brand Report 12 years ago. The Coca-Cola Company’s ‘Sprite’ brand also makes an appearance on the list for the second year running [...]
Ariel brings smiles to underprivileged children in SOS village
Ariel, one of the leading detergent brands of the world distributed new clothes and shoes amongst children at SOS village in Karachi to help make their Eid a memorable one. This event was part of the Ariel Ramadan Campaign in which upon purchase of Ariel packs in the month of Ramadan, Rs. 5 per pack will be [...]
Tetra Pak forecasts 30 per cent surge in Global Liquid Dairy Products Consumption during current decade
New research from Tetra Pak, the world’s leading food processing and packaging company, forecasts a rise of around 30 per cent in global consumption of milk and other liquid dairy products (OLDP) from 2010 to 2020. This consumption boom will be driven by economic growth, urbanisation and the rising purchasing power of Asia’s middle class, [...]
Launch of Grand Chicken and Beyond Kismet at McDonald’s
This new big, juicy and tempting sandwich of McDonald’s is sure to be a mouth watering treat for all the chicken lovers. Beyond Kismet is the first release of Josh after 5 years and the band is very confident that this album will rock the music world. The cds of this album are exclusively available [...]
Unveiling the best in baby care
To celebrate the launch of Pampers Premium Care range, the Pampers team recently organized a unique Moms’ Meetup at a restaurant in Karachi. Amongst the attendees were some notable mothers, including actress Sunita Marshall, media person Kiran Fulton, founder of WeldonMoms, Anila Weldon and Mariam Agha, a prominent working mother. The venue received a makeover [...]
P&G ranked 1st in its industry and 5th amongst the world’s top 5 Most Admired Companies by Fortune Magazine
Procter & Gamble (P&G) has been honored by Fortune Magazine. The magazine ranked P&G at fifth position this year in its “World’s Most Admired Companies” list. The ranking places P&G with other prestigious companies such as Apple, Google, Berkshire Hathaway and Southwest Airlines. In 2010, P&G was ranked sixth in Fortune’s list. According to Fortune, [...]
Coca-Cola unveils largest ever photo-mosaic Pakistani flag
Coca-Cola unveils largest ever photo-mosaic Pakistani flag. A Junooni flag, composed of over two hundred and sixty thousand pictures and conceived and brought to life by Coca-Cola, was officially unveiled for public viewing at the Model Town Park, Lahore. Personalized goodwill messages, painstakingly gathered from fans nationwide, have been put together to form the mammoth [...]
P&G-csdw program provides 3-billionth liter of clean drinking water
The Procter & Gamble Children’s Safe Drinking Water (CSDW) Program has provided 3 billion liters of clean drinking water in the developing world through the distribution of 300 million PUR packets. With the help of global health organizations, World Vision and PSI, P&G was able to distribute the third billionth liter to a family in [...]
Nestle Pakistan Shows Strong Growth
The Board of Directors of Nestle Pakistan convened on February 14, 2011 to review the Company’s performance for the year ended December 31, 2010. The leading nutrition company announced good results heralding a prosperous year and sound financials backing its many initiatives. During the period under review, Nestlé’s sales revenue increased by 25 percent and [...]
Coca-Cola and IRD launch project for flood victims’ rehabilitation
Coca-Cola, the world’s largest beverage company, has joined hands with International Relief & Development (IRD), a US based non for profit currently focusing on the recovery of small-holder farmers in the severely flood damaged District of Muzaffargarh in southern Punjab. IRD under the support of Coca-Cola will provide essential input package for the recovery of sugarcane crop, [...]
Engro Foods launches “Tarang Bhara Des” Campaign
Engro Foods Limited continues its endeavor to highlight the diverse cultures of Pakistan through its latest campaign for “Tarang” tea whitener; “Tarang Bhara Des”. Pulsating with the catchy lyrics “Mera des hai Tarang main, suroor kay sachay rang main”, this one of a kind campaign uses the vernacular, filmy platform to unite Pakistan’s rich cultures. [...]
